My team and I were challenged to rebrand Hain Celestial’s largest natural personal care brand, Alba Botanica. We created a strategic platform, new imagery, and created a presence within the digital eco-system to raise brand awareness and increase both online and retail store sales. With the positioning of “Do Beautiful,” a strong manifesto and ownable look and feel in place, we renovated an ecommerce website, established a Facebook & Pinterest presence, YouTube channel, and created successful brand informed contests, and influencer programs.